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The Lead Summit kicks off today — and the shift in retail thinking is already showing. Across the floor, conversations are zeroing in on how brands adapt, connect, and measure what matters. Whether you're heading to a keynote or a 1:1 meeting, this is your quick brief on what’s shaping the day.

We reviewed today’s agenda and pulled out the ideas most likely to shape conversations across the room. Here's where the spotlight will land:

🛍 Commerce is embedded, not channel-bound
Whether it’s TikTok livestreaming or loyalty-driven omnichannel, commerce now lives inside content and community. Sessions today show how brands are integrating retail into culture-led environments, with less focus on linear journeys and more on meeting demand where it naturally emerges.

👥 Retention is replacing reach
With acquisition costs rising, brands are prioritizing loyalty, identity, and values-based engagement. Sessions from SKIMS, Claire’s, and Tapestry highlight how community, not just conversion, is shaping the next wave of growth.

📉 Media accountability under pressure
Measurement is a recurring theme throughout today’s sessions. With more marketers expected to justify investment, the demand for clarity is growing. Fospha’s recent data shows that 42% of Amazon sales are influenced by non-Amazon media—insight that has changed how brands think about attribution and spend allocation.

Today’s lineup offers a sharp look at how brands are adapting — without losing what made them matter in the first place.

9:00 AM — Redefining Retail Experience for a New Era
📍 Stage 1
Laura Lendrum and Mathew Bernhardt of Printemps America sit down with Marie Driscoll to unpack what it takes to launch a new brand experience in a legacy-driven market. Expect honest insights on risk, reinvention, and what it means to create modern relevance in retail.

11:15 AM — Create New Value for Legacy Brands
📍 Stage 1
WHP Global and Nicole Miller explore how established brands can move beyond nostalgia and build something new — without walking away from the audiences that built them. For anyone working in brand evolution, this one’s worth the seat.

3:00 PM — Evolve Your Brand Without Losing Your Core Customers
📍 Stage 1
Wacoal America and French Connection join the stage to tackle a challenge most brands are quietly facing: how to change without leaving your base behind. This session will look at the balance between identity and innovation — and why it matters now more than ever.

🎨 In the Innovation Village
Beyond coffee and merch drops, the Village is packed with hands-on brand experiences and surprise moments throughout the day.

🤝 The Meetings Program
If you’ve opted in, today’s your window to make those 1:1s count. Two slots are running today — from 10:40 to 11:10 AM and again 3:00 to 4:10 PM. These double opt-in meetings help brands and tech partners cut the noise and get straight to shared priorities. Every one of them is scheduled for impact.

Want that same kind of clarity on your marketing performance?
Fospha’s full-funnel solution connects brand awareness to revenue across multiple channels — helping marketers answer the question: what’s really working?

📍 You can also catch these brands on the floor.
Here’s the full attendee list 👇

🎒 What to Bring

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🗺️ Venue Map

ClickZ is hosting an exclusive drinks gathering tomorrow evening to close out The Lead Summit—and we’d love to see you there.

We’re bringing together some of the smartest minds in commerce for one evening of sharp conversation and good wine in NYC’s FiDi district.

If you're serious about what’s coming next in commerce, this is where you’ll want to be.

Spots are limited—grab yours below.

As an official partner of The Lead Summit, ClickZ is excited to extend a special offer to our Unofficially Lead Summit readers:

✅ Work at a brand or retailer? You can attend for FREE.
Just add our name “ClickZ” in the “how did you hear about us?” field when registering.

🔗 Register Here — Complimentary Brand/Retail Pass

💼 Not a brand or retailer? We’ve got you covered too.

🔗 Use this link to get 25% off your ticket

That’s your Day 1 cheat sheet. Stay sharp, stay curious — and don't forget: the real magic happens in the conversations you spark between sessions. See you out there.

The Unofficially Lead Summit Team

ClickZ is a ClickZ Media publication in the Events division