Hi there!

The Lead Summit kicks off tomorrow — and let’s be honest: no one’s showing up just to sit through another panel. You're here to chase what’s next. Whether it's AI’s new role in marketing, the real stories behind brand reinvention, or who’s got the sharpest POV in the room — this is your guide to hitting the ground running.

Let’s Take A Guess First…

📌 We’ll reveal the real answer at the bottom of the newsletter!

🤖 AI in Marketing:

AI has rapidly transformed marketing in the past year. According to McKinsey, 71% of organizations now use generative AI in at least one business function, with marketing and sales leading the way.

Source: McKinsey Global Survey on the state of AI

Marketers are leveraging AI for hyper-personalized content, predictive analytics, and automating routine tasks, freeing up time for strategic initiatives. Brands like Delta and Unilever are utilizing AI to optimize ad performance and connect advertising with sales data. ​

And when it comes to proving the true revenue impact of those AI-powered campaigns? Fospha’s measurement solutions are giving teams a unified view of how paid ads drive outcomes across DTC, Amazon, and beyond.

🎤 Don't Miss These AI-Focused Sessions:

⚖️ Separate Business Value from Gimmick for AI Use Cases
🕐 Day1 | 1:25 – 2:05 PM | Stage 1
Ricardo Lajoie (Vans), Trang To (Tapestry), and Gaurav Pant (Incisiv) cut through the AI hype to uncover where it’s actually driving impact.

🤖 Prepare The Workforce of the Future Where Every Discipline Has Fabric of AI
🕐 Day1 | 3:25 – 3:45 PM | Stage 1
Pernod Ricard’s tech and finance leads spotlight how AI is being embedded across business functions.

⚙️ Drive Growth with GenAI’s Scalable Image Automation (Case Study)
🕐 Day2 | 11:30 – 12:00 PM | Stage 3
This session highlights how generative AI is being deployed in real-world creative workflows to streamline content production and enable visual storytelling at scale — especially relevant for brands investing heavily in performance creative and content ops.

🤩 Who’s Ready for Tomorrow?

With The Lead Summit just hours away, speakers and attendees alike are already sharing what they’re looking forward to.

Fospha’s team is heading to NYC too, ready to talk full-funnel clarity with anyone focused on growth this year:

📍Want to talk measurement while you’re there? 

🧭 Final Prep Checklist

📍 Venue:

📲 Download the TLS App
Check the latest schedule, bookmark your sessions, and access venue maps. (Available via the App Store & Google Play – search “The Lead Summit”)

🗺️ Floor Plan HERE

Also, in case you missed the news…

ClickZ is hosting an exclusive drinks gathering on Day 2 (final day) of The Lead Summit—and we’d love to see you there.

We’re bringing together some of the smartest minds in commerce for one evening of sharp conversation and good wine in NYC’s FiDi district.

If you're serious about what’s coming next in commerce, this is where you’ll want to be.

Spots are limited—grab yours below.

🎟️ Last Call to Join The Lead Summit 2025 — On Us

As an official partner of The Lead Summit, ClickZ is excited to extend a special offer to our Unofficially Lead Summit readers:

✅ Work at a brand or retailer? You can attend for FREE.
Just add our name “ClickZ” in the “how did you hear about us?” field when registering.

🔗 Register Here — Complimentary Brand/Retail Pass

💼 Not a brand or retailer? We’ve got you covered too.

🔗 Use this link to get 25% off your ticket

See you tomorrow!

The Unofficially Lead Summit Team

📣 Poll results reveal: 11% of TLS sessions touch on AI — not every session, but it’s definitely more than just a buzzword.

ClickZ is a ClickZ Media publication in the Events division