What Comes After DEI? Building Teams That Actually Perform
Session Takeaways

What Comes After DEI? Building Teams That Actually Perform

At Lead Summit, retail leaders offered a candid reckoning with what inclusive hiring really means and why it’s now a business imperative, not a values statement.

Lee Arthur
Lee Arthur
Jun 4, 2025
TikTok Shop Success Isn’t a Formula. It’s a Culture.
Session Takeaways

TikTok Shop Success Isn’t a Formula. It’s a Culture.

From gladiator products to $2M livestreams, Canvas Beauty and Pure Daily Care reveal how to win on TikTok Shop without following a template.

Mairi-Claire Tay
Mairi-Claire Tay
Jun 3, 2025
How Olaplex Turned Its Brand Repositioning Into a High-Converting Digital Experience
Session Takeaways

How Olaplex Turned Its Brand Repositioning Into a High-Converting Digital Experience

At Lead Summit, Olaplex’s VP of Brand.com Alexandra Alessi shared how the team rebuilt their digital experience from the inside out simplifying navigation, scaling global content, and cutting checkout time by 20 seconds. A rebrand isn’t just visual. It’s operational.

Mairi-Claire Tay
Mairi-Claire Tay
Jun 2, 2025
AI at Pernod Ricard Isn’t a Tool. It’s a Culture Shift.
Session Takeaways

AI at Pernod Ricard Isn’t a Tool. It’s a Culture Shift.

At Lead Summit, two of the company’s senior leaders explain how AI is being integrated across functions, from finance to frontline teams, and why curiosity, not code, may be the ultimate workforce differentiator.

Mairi-Claire Tay
Mairi-Claire Tay
May 30, 2025
How CMOs from My/Mochi, Tilebar, and Every Man Jack Are Rebalancing the Marketing Equation
Session Takeaways

How CMOs from My/Mochi, Tilebar, and Every Man Jack Are Rebalancing the Marketing Equation

At Lead Summit, CMOs from My/Mochi, Tilebar, and Every Man Jack unpacked the real pressure points in marketing today from measuring true impact to knowing when (and why) to test, spend, or outsource. The full-funnel playbook is getting a reset.

Lee Arthur
Lee Arthur
May 29, 2025
How Mack Weldon, Bloomingdale’s, and Parlux Are Rethinking Brand Partnerships in 2025
Session Takeaways

How Mack Weldon, Bloomingdale’s, and Parlux Are Rethinking Brand Partnerships in 2025

At Lead Summit, leaders from Mack Weldon, Bloomingdale’s, and Parlux shared how brand partnerships are evolving from splashy collabs to strategic bets that spark brand heat, test new categories, and reshape perception. In 2025, the best partnerships don’t always scale. But when they work, they resonate.

Lee Arthur
Lee Arthur
May 29, 2025
From Field to Feed: How Brands Are Winning the Race for Consumer Attention Through Sports
Session Takeaways

From Field to Feed: How Brands Are Winning the Race for Consumer Attention Through Sports

How New Balance, Veronica Beard, and Nuna are using sports to create emotional brand moments beyond jerseys and logo deals.

Lee Arthur
Lee Arthur
May 28, 2025